WEBFORM - INFLUENCER VISIT REQUEST

Thank you for your interest in collaborating with Banff & Lake Louise Tourism.

We are excited to work with influencers who align with our brand and can help us connect with our target markets. To ensure a successful partnership, please review the following criteria before submitting your request:

Collaboration Criteria

Preferred Social Media Channels: Instagram, TikTok, and YouTube with a focus on shortform videos (reels)
- Minimum Followers: 10K on a single platform
Travel Blogs
- 50K minimum UMV
Target Audiences: Canada, USA, UK, Germany and Australia
Engagement Rate: Minimum of 3% (= engagements/reach x 100)
Content should align with our content pillars (Soft Adventure, Wellness, Culinary, Events)
Multi-Platform Presence: Not mandatory, but preferred
Diversity: We seek to work with a diverse range of influencers
- We are allies and friends. We want to work with folks from LGBTQ+, Indigenous, and culturally diverse backgrounds, folks with neurodiverse minds, and people with mobility, hearing and sight challenges.

Influencer Visit Support

We consider supporting influencer visits that:

Promote Banff and Lake Louise as a travel destination, especially in winter
Represent more than one travel/hospitality industry member
- While we love a pretty picture (and there are ample opporuntites here in Banff and Lake Louise), we prioritize opportunities that provide our members with exposure
Align with our values. Our destination - residents and businesses alike - all share three core values:

Nature:
Nature's unyielding power awakens our senses and compels us to explore, protect, and respect the park.

Curiosity:
Adventure, exploration, and new experiences inspire us to deepen our appreciation and understanding of our environment, culture, and selves.

Hospitality:
We celebrate our role as both gracious hosts and grateful guests, to create a welcoming atmosphere and share our love of place.

These values fuel our love of place and inspire us to share this special destination with the world. We hope that all our visitors share these too, and we want to work with influencers* who also value Nature, Curiosity, and Hospitality.
Highlight our main content pillars:
- Soft Adventure
- Culinary
- Wellness
- Sustainability
- Events
Provide at least three weeks' notice

Blackout Periods

Due to high demand periods, we’re not able to accommodate visits at certain times of year. Additional dates may be added due to business levels. Current blackout periods are:

December 20 through January 4 annually
Statutory & Holiday Periods

Summer (our busiest season!)

While we don't offer fully hosted visits during summer, we may be able to offer some level of support.

When We Need Your Help

Winter! Winter is November through April. Our focus is to promote the wonders of Banff and Lake Louise.

What A Collaboration Could Look Like

Every request is assessed on a case-by-case basis. Some of the ways in which we could support include meals, lodging, activities or a combination of all three.

Get In Touch

If you meet the criteria, please fill out the form below to help us better understand your background and how we can work together.

When You'll Hear Back From Us

Due to a high volume of requests, only influencers for which support is being considered will receive a reply. You will generally hear from us within two weeks if there's an opportunity to collaborate.

Name*

First NameLast Name

Preferred pronouns

she/herhe/himthey/themprefer not to say

Email*

example@example.com

Phone Number*

Include country code

Website

UMV

Media Kit

Please provide examples of previous partnerships, especially destination partnerships. Include links to social posts where possible.

Have you visited Banff and Lake Louise before? If yes, when, and in what season?

Arrival*

Departure*

Which city will you be travelling from?*

Social media handles and number of followers for each

Demographics (top countries, top cities)*

Will you be travelling solo or with guests?*

SoloWith guests

If traveling with other/s please list their name/s and how they will support content creation.

Have you created content on the destination within the last 24 months?*

YesNo

If so, please include links:

Do you give permission for us to share your content on our social channels? (Credit will be applied to all photos and posts)

YesNo

Which of our main content pillars will be reflected in your content creation? You may select more than one. Please indicate by checking the content pillar/s that are of interest:*

Please specify the events you are interested in*

How will Banff & Lake Louise Tourism's members be included in your content?

Please note that we require influencers to tag member businesses

Which of our destination values are you most aligned with? Check all that apply.

NatureCuriosityHospitality

Do you require accommodation?

YesNo

Activity requests

Dietary restrictions*

Please tell us why you want to come to Banff and Lake Louise. What are you passionate about? What do you hope to achieve from this trip?*

By submitting this form, you acknowledge that you have read and understood our vetting guidelines and believe you meet the criteria outlined above.

I understand

Tell us about yourself

Visit Details

Social Media Presence

Content focus

Specific requests